Our aim is to be the REAL Discount Broker so that the entire trading community in India is benefited. In the current discount broking industry, brokers still have a huge profit margin, but we are cutting down on ours, so that you benefit, thus making us true to our aim. Our Pricing enables the traders to remove brokerage out of the equation when they calculate the profitability of their trades.

By restricting services like relationship management and offering this entirely online trading platform, we aim to minimize transaction costs on the whole.